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Elderwise

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    Market Strategy

    1. Accueil
    2. Company
    3. Market Strategy

    ASEAN Comprehensive Geriatric Assessment Strategy

    Leveraging Singapore's advanced healthcare infrastructure as our beachhead, we expand through ASEAN's rapidly growing geriatric care market, addressing the needs of millions of elderly by 2050.

    We're not just building a product — we're creating a movement.

    Singapore Launch
    ASEAN Expansion
    SGMYTHIDPHVNSingapore BeachheadElderwise Assessment Hub
    Singapore HubElderwise Assessment Center
    Regional PartnersMalaysia & Thailand expansion
    Mass MarketsIndonesia, Philippines, Vietnam

    Click market pins to view detailed information about each segment

    Our Market Approach

    Starting with a targeted "Point of Attack" in the elder soins market, our strategy expands outward through market penetration and expansion, capturing key segments sequentially.

    Market Penetration

    Deepening our presence in initial market segments before expanding to adjacent opportunities.

    Market Expansion

    Strategic growth into related markets building on our established beachhead success.

    Améliorer les soins aux aînés pour tous

    Saving time for docteurs

    Patients and aidants feel heard

    Santé systems save costs

    Target Segments

    Our platform serves four key segments in the santé continuum, each with specific needs and benefits:

    Hospitals

    Automating Comprehensive Gériatrique Évaluations (CGAs) reduces clinicien workload while maintaining quality soins and human connection.

    Intermediate and Long-Term Soins

    Our platform ensures continuity of soins through consistent documentation and dynamic surveillance of changing soins needs.

    Primary Soins

    Early detection of soins needs that might otherwise go unnoticed, enabling preemptive interventions.

    Active Aging Centre

    Facilitating early risque detection and supporting personnes âgées to age comfortably in their own environments.